RudderStack | Connect real-time customer data with full privacy control
RudderStack
Introduction
RudderStack is a customer data platform (CDP) designed for developers. It helps you collect, unify, and route customer data from various sources to your data warehouse and marketing tools, ensuring data privacy and control.
Use Cases
Customer Data Integration
Centralize customer data from websites, mobile apps, and servers into a single view for analysis and activation.
Marketing Automation
Send enriched customer data to marketing tools like HubSpot and Marketo to personalize campaigns and improve engagement.
Product Analytics
Track user behavior and product usage to understand trends and identify areas for improvement.
Data Warehousing
Load raw customer data into data warehouses like Snowflake and BigQuery for in-depth analysis and reporting.
Compliance and Security
Maintain control over customer data and ensure compliance with privacy regulations like GDPR and CCPA.
Features & Benefits
Event Streaming
Capture and stream customer events in real-time from various sources.
Data Transformation
Transform and enrich customer data before routing it to destinations.
Identity Resolution
Resolve customer identities across different channels and devices.
Destination Support
Integrate with a wide range of destinations, including data warehouses, marketing automation tools, and analytics platforms.
Data Governance
Enforce data governance policies to ensure data quality and compliance.
