Iterable | The AI-Powered Cross-Channel Communication Platform
Iterable
Introduction
Iterable is an AI-powered customer engagement platform designed to help businesses create, execute, and optimize personalized cross-channel campaigns. It unifies customer data, automates workflows, and delivers relevant, timely experiences across email, push, in-app, SMS, and other channels to drive growth, engagement, and customer retention.
Use Cases
Onboarding New Users
Guide new customers through their initial journey with personalized welcome flows and educational content across multiple channels.
Driving Customer Retention
Re-engage dormant users, reduce churn, and foster long-term loyalty with targeted campaigns based on user behavior and lifecycle stage.
Promoting Product Adoption
Encourage feature usage and deeper engagement by delivering in-app messages, push notifications, or emails prompting specific actions.
Announcing New Products/Features
Inform and excite customers about new offerings, updates, or events through segmented and personalized announcements.
Personalized Campaign Orchestration
Design complex, multi-step customer journeys that adapt in real-time based on individual preferences, interactions, and behavioral data.
Features & Benefits
AI Optimization
Leverage AI and machine learning to predict optimal send times, content, and channels, automatically enhancing campaign performance and engagement rates.
Cross-Channel Orchestration
Build and manage unified customer journeys across a wide range of channels including email, SMS, push notifications, in-app messages, and more from a single platform.
Customer Data Platform (CDP) Capabilities
Consolidate customer data from various sources into unified profiles, enabling a comprehensive view of each customer for highly targeted segmentation.
Personalization & Segmentation
Segment audiences with advanced filters and personalize messages dynamically using customer data, attributes, and real-time behavior.
Workflow Automation & Experimentation
Automate complex customer journeys with intuitive workflow builders and optimize campaigns through robust A/B testing and experimentation capabilities.
